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How to Choose the Perfect Dress For Any Occasion (That You Can Wear More Than Once!)

How to Choose the Perfect Dress For Any Occasion (That You Can Wear More Than Once!)


As women, we all know that finding the perfect dress for any occasion is not always an easy task. The perfect dress should be comfortable, flattering, and leave you feeling confident and empowered. In this article, we'll share some tips to help you select the perfect dress for any occasion, from weddings to work events, and we'll also explore how to choose pieces with multiple wearings. As a sustainable fashion brand, we love intentional shopping over here! So today, we are ready to do just that! So let's dive into what goes into choosing the perfect dress for any occasion. 



Choose something flattering (to YOU!)

In 2023 (and as an empowering women's fashion brand), we aren't going to tell you if you have X body shape you need to stick to dresses that have a certain shape or style. NO way! Instead, we are always going to encourage you to try new styles to find out what you like (and love). While as a fashion designer I work hard to design pieces that will be universally flattering on all women's body types, I also try to reflect different body shapes in our fashion photoshoots too so you can have a better idea of what it will look like on you!



Next, pick a colour!

Next, choose a colour that complements your complexion and makes you feel confident. While neutral colors such as black, gray, and navy are always in style, don't be afraid to experiment with other colours that may make more of a statement (I personally love the Sadie in Saltwater Blue or the Foster in Mauve!). 

It's a common misconception that when shopping for an outfit to wear on multiple occasions, black is the only safe option. While black is undoubtedly a timeless and versatile color, it's important to remember that you don't have to sacrifice colour just for practicality. Choosing a dress in a muted hue or a pastel shade can be just as practical as a black dress, and can even add some excitement and personality to your wardrobe. With the right accessories, any coloured dress can be transformed into a completely different look, making it just as suitable for a casual daytime event as it is for a more formal evening occasion. So don't shy away from colour - embrace it and watch how you can effortlessly transform a single dress into multiple looks.



Don't forget the importance of fabric

If I told you how much time goes into choosing the right fabrics for the pieces here at Betty x Bow, you wouldn't believe me. But it's not something I ever rush. When you are choosing a dress to wear over and over again, you'll want to consider a couple of things:

1. The fabric should be comfortable on your skin and moves gracefully as you walk. I made the Foster in the SOFTEST bamboo rayon material that does just that!

2. Consider the occasion and choose an appropriate fabric. For example, while both the Foster and the Sadie can be dressed up or down, the fabric for the Foster suits more casual affairs and the Sadie is great for occasions where you want to feel more effortlessly done up. 


When considering the perfect dress for every occasion, don't underestimate the power of accessories

The right accessories enhance any outfit. Consider your dress's color and style when choosing your jewelry, shoes, jacket, and handbag. If your dress is simple, you can add a statement necklace and bold shoes. If your dress is patterned or has bold colors, choose neutral accessories. If buying a dress for multiple occasions is new to you, accessories can make ALL the difference when turning the same dress into a fresh new look!



Comfort Is Key 

Finally, make sure that your dress fits correctly. Always ensure that your dress is the correct size, not too tight or too loose. In order to make sure your new dress is the first thing you reach into your closet for, comfort is KEY. That's why we offer exchanges within 14 days of your purchase. We want you to love the way you look (and feel!) in your BettyxBow dress.


Ultimately, choosing the perfect dress for any occasion doesn't have to be difficult. Remember, the best dress is one that makes you feel confident, beautiful, and empowered. That's all we want for you! Prefer to shop in person? Check out our favourite BettyxBow retailers here!

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