Welcome to Betty x Bow! We create elevated basics for your everyday life. We design the pieces you’ll actually want to wear on repeat: effortless, feminine and made to be lived in.

Founded by Allison Kittle in late 2020 and based in Ottawa, Ontario, BXB is a woman-owned, Made-in-Canada clothing brand. Every piece is ethically produced in Toronto and thoughtfully designed, because your basics should never feel boring.

Hi! I’m Allison, the founder and designer behind BXB.

I’ve always had a love for fashion but before launching Betty x Bow, I spent nearly a decade caring for tiny patients and their families working as a NICU nurse (I still balance life as a NICU nurse and entrepreneur today). The long shifts and go-go-go pace of nursing lifestyle made me value simplicity and function in my everyday wardrobe. But I never wanted to sacrifice style. When I couldn’t find basics that felt both comfortable and stylish, I decided to create them myself and started with my personal favourite staple: the bodysuit. A wardrobe essential that instantly elevates any look. From there, I began reimagining the everyday staples we all reach for, designing them with a focus on fit, femininity, and quality. Each piece is made to mix into your real life—whether you’re running errands, heading to brunch, or just want to feel put together at home.

Our brand name is a nod to my grandma Betty and my mom, Barb. They’ve always inspired me with their kindness, grace, and classic sense of style. Every BXB piece is named after the amazing women who’ve shaped my life and continue to inspire me.

Betty x Bow isn’t just about clothes, it’s about confidence, connection, and curating a closet you actually love.

We’re so happy you’re here. Now let’s get dressed.