When I started Betty x Bow, I knew I didn't want to contribute to fast fashion and unethical practices often found in the fashion industry. If you are here, I'm guessing you don't either! Although we love to shout our mission from the rooftops (we are a female-owned fashion brand - designed and manufactured ethically in Canada!), we have so many friends and colleagues in the industry who are also killing the sustainable, slow fashion game.
If you want to shop pieces and products that make you feel like the empowered woman you are, make sure to bookmark this blog because we have all your new favourites right here.
Okay, enough small talk. Here are 8 sustainable brands you can feel good about swiping your debit card for.
Smash + Tess
A Smash + Tess Romper is the new Tim Hortons Coffee - everyone's gotta have one, and they want to wear it everyday. Their collection has expanded from Rompers since they opened their doors, and we love how the collab with our favourite Canadian influencers on the regular. This is definitely a mother-daughter team we can get behind and we love how they care about sustainability as much as we do!
What do I want before every Betty x Bow photoshoot? Big Brow Energy. Tok Beauty is making some serious waves in the sustainable brand movement here in Canada, and if you are looking for plant based beauty products that are simple to use, we highly recommend.
Based in Edmonton - hello West Coast friends - we find Pura Botanicals. We are a big fan of going back to the basics (as shown by our capsule wardrobe collection!), but in a rich and elevated way. Not only do Pura Botanicals create their products in a sustainable way, they feel so luxurious. You can feel good about your decision to shop ethically everyday.
We partnered with Barbays last year to make the most incredible scrunchies out of our extra bodysuit material (we don't like to waste over here!). Also made lovingly in Ontario, we love shopping for all the women (and their littles!) in our lives.
Next on the list of dream collaborations? Chelsea King! Another sustainably made brand here in Canada (and France!), these scrunchies and hair accessories Protect your hair with perfect hold™. They believe that fashion should be hands on and aim to replace the impersonal nature of factory production in every single piece they create.
Blondie Apparel designs and creates their products right here in Ontario. When they say "made in Canada", they mean everything: design, fabric production, thread, garment tags, hang tags, final construction. EVERYTHING. At the time of writing, they are just getting ready to launch their fall/winter 2022 collection and we can't wait to see what they dream up next!
Betty x Bow!
Shopping Sustainable Fashion in Canada
Because I know how overwhelming it can be when you start to be more thoughtful when shopping sustainable and ethical brands, I want to leave you with one more thought. You don't have to be perfect. At Betty x Bow, we are always trying to "do better" but that doesn't mean that 100% of our purchases are sustainable all of the time. We just like to encourage you to shop sustainably when you can and to be more conscious in your shopping decisions. We are here to support you every step of the way.
PS: Have a brand you think we missed? We always love to hear where our BXB insiders are shopping sustainably. Let us know who you think should be included and we can update this post to deliver you the best of the best in slow fashion recommendations.